Ilze previously founded Avenue Flowers and has worked with most of the island’s businesses and has called clients such as Credit Suisse, Deutche Bank, EFG Private Bank, HSBS, Kleinwort Benson, Mees Pierson as well as large corporate clients and private stately homes in the UK. Ilze creates floral designs for the opening of offices/shops, seasonal functions as well as numerous weddings and private parties. She is committed to creating a clear overall design ethos which also includes carefully chosen gifts, vases, accessories purchased from suppliers in Guernsey, Europe and globally.
Her main focus now is on wedding flowers, corporate arrangements, event flowers, funeral tributes, seasonal / Christmas decorations and any other on-demand exclusive service for functions and custom flower arrangements.
I was brought up in artistic family and developed a good understanding of colour and form, and basic principles of visual design and communication. This background, I believe enabled me to become floral designer/artist rather than simply a traditional florist.
I always keep myself fully aware of new developments and trends by attending workshops and shows of world famous master florists.
I regularly visited exhibitions and trade shows (‘Maison & Object’ - Paris, ‘Cristmasworld’- Frankfurt, ‘Hortifair’- Aalsmeer ) to follow the new trends and materials not only in floristry but also in home decoration and art.